Just my luck : narcissistic admiration and rivalry differentially predict word of mouth about promotional games
Colleen P. Kirk, Joann Peck, Claire M. Hart, Constantine Sedikides
| Year of publication: |
2022
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|---|---|
| Authors: | Kirk, Colleen P. ; Peck, Joann ; Hart, Claire M. ; Sedikides, Constantine |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 374-388
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| Subject: | Hubris | Luck | Narcissism | Narcissistic admiration | Narcissistic rivalry | Pride | Serendipity | Word of mouth | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365725