Justice or compassion? : cultural differences in power norms affect consumer satisfaction with power-holders
Year of publication: |
2015
|
---|---|
Authors: | Torelli, Carlos J. ; Shavitt, Sharon ; Cho, Young Ik ; Holbrook, Allyson L. ; Johnson, Timothy P. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 3/4, p. 279-306
|
Subject: | Culture | Hispanics | Power | Social norms | Customer satisfaction | European Americans | Soziale Norm | Social norm | Kundenzufriedenheit | Hispano-Amerikaner | Kulturelle Identität | Cultural identity | Europa | Europe |
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