Justification of generational cohort segmentation in South Africa
Helen Duh and Miemie Struwig
| Year of publication: |
2015
|
|---|---|
| Authors: | Duh, Helen Inseng ; Struwig, Miemie |
| Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 10.2015, 1, p. 89-101
|
| Subject: | Generational cohort segmentation | Generation Y | Formative experiences | Defining moments | Demographics | Psychographics | Südafrika | South Africa | Kohortenanalyse | Cohort analysis | Altersgruppe | Age group | Generationengerechtigkeit | Intergenerational equity | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Bevölkerungsentwicklung | Demographic development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011348534