Justifiying CRM projects in a business-to-business context : the potential of the Benefits Dependency Network
H. Wilson, M. Clark, B. Smith
| Year of publication: |
2007
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|---|---|
| Authors: | Wilson, Hugh ; Clark, Moira ; Smith, Brian |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 6, p. 770-783
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| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Management-Informationssystem | Management information system |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507236