Juxtaposition of favourable and deterrent antecedents on WhatsApp usage optimisation
K. Sayee Manohar, Siva K.K. Muthaly, Navin K. Veerapa
| Year of publication: |
2024
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|---|---|
| Authors: | Manohar, K. Sayee ; Muthaly, Siva K. K. ; Veerapa, Navin K. |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 36.2024, 1, p. 39-59
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| Subject: | antecedents | deterrent | favourable | juxtaposition | partial least squares | social media | socialising | usage optimisation | WhatsApp | Social Web | Social web | Partielle kleinste Quadrate | Partial least squares | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2024.135997 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057561