Keep it or give back? : optimal pricing strategy of reward-based crowdfunding with a hybrid mechanism in the sharing economy
Lei Guan, Yongxue Mu, Xiaolin Xu, Lianmin Zhang and Jun Zhuang
| Year of publication: |
2020
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|---|---|
| Authors: | Guan, Lei ; Mu, Yongxue ; Xu, Xiaolin ; Zhang, Lianmin ; Zhuang, Jun |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 58.2020, 22, p. 6868-6889
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| Subject: | AON | hybrid mechanism | KIA | pricing | reward-based crowdfunding | Crowdfunding | Preismanagement | Pricing strategy | Share Economy | Sharing economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2019.1685711 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012315538