Keeping both the baby and the bathwater: scoping a new model of political marketing communication
| Year of publication: |
2009
|
|---|---|
| Authors: | Lloyd, Jenny |
| Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 6.2009, 2, p. 119-135
|
| Publisher: |
Springer |
| Subject: | Political marketing | Political communications | Grounded theory | Marketing communications |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008552309