Keeping both the baby and the bathwater : scoping a new model of political marketing communication
Jenny Lloyd
| Year of publication: |
2009
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|---|---|
| Authors: | Lloyd, Jenny |
| Published in: |
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1704, ZDB-ID 23969507. - Vol. 6.2009, 2, p. 119-135
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009051954