Keeping the memory but not the possession : memory preservation mitigates identity loss from product disposition
Karen Page Winterich, Rebecca Walker Reczek, & Julie R. Irwin
| Year of publication: |
September 2017
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|---|---|
| Authors: | Winterich, Karen Page ; Walker Reczek, Rebecca ; Irwin, Julie Richt |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 5, p. 104-120
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| Subject: | nonprofit marketing | donation | memory | identity | product disposition | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Theorie | Theory | Fundraising | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.16.0311 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011749870