Extent:
X, 240 S.
graph. Darst.
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index
Generational battle ahead -- A workforce to reckon with -- Attracting millennials-the "cool factor" -- The other children of boomers-Gen X -- Creating a millennial-friendly culture -- Managing millennials -- Millennial or boomer? -- Preparing millennials to lead -- RU communicating with millennials -- Marketing to millennials -- Where to start?
0905
ISBN: 978-0-470-43851-0 ; 0-470-43851-7
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003791560