Kellogg on Marketing
| Year of publication: |
2003
|
|---|---|
| Authors: | Smith, Mary F. |
| Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 37.2003, 1/2, p. 329-330
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Consumer marketing | Marketing strategy | Marketing theory | Marketing planning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/ejm.2003.37.1_2.329.1 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014723440