Key account management : a complete action kit of tools & techniques for achieving profitable key supplier status
Peter Cheverton
| Year of publication: |
2002 ; 2. ed., repr.
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|---|---|
| Authors: | Cheverton, Peter |
| Publisher: |
London : Kogan Page |
| Subject: | Selling | Key accounts | Marketing | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 340 S. : graph. Darst. 1 CD-ROM ; 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes CD-ROM. - Includes bibliographical references and index. - Previous ed.: 1999 |
| ISBN: | 0-7494-3595-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004714482