Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset
Noel Capon
| Year of publication: |
2001
|
|---|---|
| Authors: | Capon, Noel |
| Publisher: |
New York [u.a.] : Free Press |
| Subject: | Key-Account-Management | Key account management | Strategisches Management | Strategic management | Kundengruppenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XIV, 462 p. cm. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-7432-1188-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013523528