Key account management configurations and their effectiveness : a quasi-replication and extension
Dennis Herhausen, Björn Ivens, Robert Spencer, Michael Weibel
| Year of publication: |
2022
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|---|---|
| Authors: | Herhausen, Dennis ; Ivens, Björn Sven ; Spencer, Robert ; Weibel, Michael |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 101.2022, p. 98-112
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| Subject: | Capabilities | Key account management | Latent class analysis | Social media | Taxonomy | Key-Account-Management | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197744