Key account management in business-to-business expert organisations : an exploratory study on the implementation process
Year of publication: |
2012
|
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Authors: | Nätti, Satu ; Palo, Teea |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 11, p. 1837-1852
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Subject: | Lieferantenmanagement | Supplier relationship management | Key-Account-Management | Key account management | Wissenstransfer | Knowledge transfer | Expertensystem | Expert system |
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