Key Account Management Orientation and Its Implications: A Conceptual and Empirical Examination
| Year of publication: |
2013
|
|---|---|
| Authors: | Gounaris, Spiros ; Tzempelikos, Nektarios |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 11217790. - Vol. 20.2013, 1 (1.1.), p. 33-50
|