Key account management : tools and techniques for achieving profitable key supplier status
Peter Cheverton
| Year of publication: |
2008 ; 4. ed.
|
|---|---|
| Authors: | Cheverton, Peter |
| Publisher: |
London : Kogan Page |
| Subject: | Selling | Key accounts | Marketing | Customer services | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 379 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-5277-3 ; 978-0-7494-5277-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004907549