Key account management : tools and techniques for achieving profitable key supplier status
Year of publication: |
2008 ; 4. ed.
|
---|---|
Authors: | Cheverton, Peter |
Publisher: |
London : Kogan Page |
Subject: | Selling | Key accounts | Marketing | Customer services | Kundengruppenmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Cheverton, Peter, (2004)
-
Cheverton, Peter, (2002)
-
Cheverton, Peter, (2006)
- More ...
-
Cheverton, Peter, (2004)
-
Key marketing skills : strategies, tools & techniques for marketing success
Cheverton, Peter, (2004)
-
Cheverton, Peter, (2011)
- More ...