Key changes and challenges for brands in an uncertain environment
| Year of publication: |
2011
|
|---|---|
| Authors: | Iglesias, Oriol ; Singh, Jatinder J. ; Casabayó, Mònica |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 6 (20.9.), p. 436-440
|