Key decisions and changes in internationalization strategies : the case of smaller firms
Barbara Francioni, Fabio Musso and Demos Vardiabasis
| Year of publication: |
2013
|
|---|---|
| Authors: | Francioni, Barbara ; Musso, Fabio ; Vardiabasis, Demos |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 3, p. 240-259
|
| Subject: | Internationaler Markteintritt | International market entry | KMU | SME | Clusteranalyse | Cluster analysis | Erfolgsfaktor | Success factor | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009768651