Key determinants for purchasing pirated software among students
| Year of publication: |
2017
|
|---|---|
| Authors: | Rishi, Bikramjit ; Mehra, Abhishek Kumar |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 1, p. 4-22
|
| Subject: | software piracy | purchase intention | novelty seeking behaviour | normative influence | Software | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Urheberrechtsverletzung | Copyright infringement | Softwareindustrie | Software industry | Kaufentscheidung | Purchase decision |
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