Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Jing Zhang and Yong He
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhang, Jing ; He, Yong |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 5.2014, 1, p. 43-69
|
| Subject: | Service-dominant logic | Stakeholders | Brand performance | Brand value | Brand value co-creation | Industrial services | Markenführung | Brand management | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Stakeholder | Markenartikel | Brand | Markenimage | Brand image | Performance-Messung | Performance measurement | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337749