Key factors for achieving organizational data‐mining success

Project management factors affecting the implementation of IT projects have been widely studied; however, there is little empirical research investigating the implementation of organizational data‐mining (ODM) projects. ODM is defined as leveraging data‐mining tools and technologies to enhance the decision‐making process by transforming data into valuable and actionable knowledge to gain a competitive advantage. Organizations of all sizes are developing and implementing ODM technologies. A cross‐sectional survey based on The Square Route Framework was conducted to determine the relationship among project factors affecting ODM implementations. Findings from 111 organizations indicate that a number of implementation factors have a significant influence on the successful implementation of ODM projects.