Key image attributes to elicit likes and comments on Instagram
Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual, and Andrea Ollo-López
| Year of publication: |
2021
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|---|---|
| Authors: | Aramendia-Muneta, Maria Elena ; Olarte-Pascual, Cristina ; Ollo-López, Andrea |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 1, p. 50-76
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| Subject: | content analysis | destination management organization | Instagram | SOR model | tourism image | tourist destination | Destinationsmanagement | Destination management | Social Web | Social web | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Tourismusregion | Tourism destination | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1809594 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012385175