KEYNOTE - Integrating Design into Strategic Management Processes - Design firms today are realizing that they could take more-active roles as partners and key resources in the strategic management processes of important clients. This introduction to contemporary strategic management processes describes ways in which design professionals bring their expertise and services to the table.
| Year of publication: |
2006
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|---|---|
| Authors: | Sanchez, Ron |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 17.2006, 4, p. 10-17
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