KEYNOTE - Time for Design - Design is both a noun and a verb, explain these business academics. Most recent attention has focused on the noun, but much of design's potential power lies with the verb. How can designers give business a deeper understanding of what "design" truly means?
| Year of publication: |
2006
|
|---|---|
| Authors: | Liedtka, Jeanne ; Mintzberg, Henry |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 17.2006, 2, p. 10-18
|