KEYNOTE - What Does It Mean to Be Design-led? Can your firm rightly be characterized as one that is design-led? What are the criteria? Based on their research, these authors have isolated four qualities shared by companies in which design is embedded in the organization.
| Year of publication: |
2007
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|---|---|
| Authors: | Beverland, Michael B. ; Farrelly, Francis J. |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 18.2007, 4, p. 10-17
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