Keyword advertising and dynamic pricing : an integrated model and its application to an online market place
Thomas Görtz
| Year of publication: |
2015
|
|---|---|
| Authors: | Görtz, Thomas |
| Publisher: |
Hamburg : Kovač |
| Subject: | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Dynamische Optimierung | Dynamic programming | Simulation | Experiment | Theorie | Theory | Preispolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] |
| Extent: | XXV, 253 S. graph. Darst. 21 cm, 355 g |
|---|---|
| Series: | Schriftenreihe QM : quantitative Methoden in Forschung und Praxis. - Hamburg : Kovač, ISSN 1610-0735, ZDB-ID 2086875-3. - Vol. Bd. 37 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Mainz, Univ., Diss., 2014 |
| ISBN: | 978-3-8300-8000-8 ; 3-8300-8000-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013432042