Keyword search advertising and first-page bid estimates : a strategic analysis
Wilfred Amaldoss; Preyas S. Desai; Woochoel Shin
| Year of publication: |
2015
|
|---|---|
| Authors: | Amaldoss, Wilfred ; Desai, Preyas S. ; Shin, Woochoel |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 3, p. 507-519
|
| Subject: | first-page bid estimate | advertiser-specific minimum bid | generalized second-price auction | keyword search advertising | two-sided markets | Suchmaschine | Search engine | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Auktion | Auction | Internet-Auktion | Online auction | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010505845