Kids, caregivers, and cartoons : the impact of licensed characters on food choices and consumption
Bridget Leonard, Margaret C. Campbell, and Kenneth C. Manning
| Year of publication: |
2019
|
|---|---|
| Authors: | Leonard, Bridget ; Campbell, Margaret C. ; Manning, Kenneth C. |
| Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 38.2019, 2, p. 214-231
|
| Subject: | children | food choice | food consumption | licensed cartoon characters | marketing to children | Kinder | Children | Lebensmittelkonsum | Food consumption | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Lebensmittel | Food | Lizenz | Licence | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0743915619827919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012534230