Killing the Giants – 10 Strategies to Topple the Goliath in Your Industry
| Year of publication: |
2012
|
|---|---|
| Authors: | Emerita, Sylvia |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 3, p. 226-226
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Brand giants | Brand management | Product management | Brand development | Product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610421211228847 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014896302