Kingdom or fandom? : YouTube and the changing role of gatekeeping in digital cultural markets
Sumeet Malik, Chandrika Rathee, Oliver Alexy, Taiyuan Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Malik, Sumeet ; Rathee, Chandrika ; Alexy, Oliver ; Wang, Taiyuan |
| Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 46.2025, 4, p. 929-961
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| Subject: | audience multiplicity | categorization | cultural entrepreneurship | digital platforms | novelty | YouTube | Digitale Plattform | Digital platform | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/smj.3678 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015386933