Know the Name, Forget the Exposure: Brand Familiarity versus Memory of Exposure Context
| Year of publication: |
1999
|
|---|---|
| Authors: | Holden, Stephen J.S. ; Vanhuele, Marc |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 16.1999, 6, p. 479-496
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