I know I am ugly, but please listen to my story first : an examination of how storytelling can impact consumers' valuation of unattractive produce
Chu-Yen Pai, Kai-Yi Young, Luke Ingalls Liska, Debra Laverie
| Year of publication: |
2025
|
|---|---|
| Authors: | Pai, Chu-Yen ; Young, Kai-Yi ; Liska, Luke Ingalls ; Laverie, Debra |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 1, p. 247-266
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| Subject: | food waste | storytelling | sustainability | ugly produce | unattractive produce | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2414 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333921