Know your customer : new approaches to understanding customer value and satisfaction
Robert B. Woodruff ; Sarah Fisher Gardial
| Year of publication: |
1996 ; Reprint.
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|---|---|
| Authors: | Woodruff, Robert B. ; Gardial, Sarah Fisher |
| Publisher: |
Cambridge, Mass. [u.a.] : Blackwell Business |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 338 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 1-55786-553-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004332015