Knowing me, knowing you : self- and collective interests in goal development in asymmetric relationships
Year of publication: |
2015
|
---|---|
Authors: | Munksgaard, Kristin B. ; Johnson, Rhona E. ; Patterson, Charlotte M. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 48.2015, p. 160-173
|
Subject: | Self-interest | Collective interest | Asymmetric relationships | Relationship characteristics | Goal development |
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