Knowing our "clients" for a better management in higher education services
Pârvu Iuliana; Ipate Dragoş Mihai
| Year of publication: |
2011
|
|---|---|
| Authors: | Pârvu, Iuliana ; Ipate, Dragoş Mihai |
| Published in: |
Journal of academic research in economics. - Constanta, ISSN 2066-0855, ZDB-ID 2585685-6. - Vol. 3.2011, 3, p. 355-362
|
| Subject: | market segmentation | student profile | universities' market | Hochschule | Higher education institution | Studierende | Students | Marktsegmentierung | Market segmentation | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010248589