Knowing the child consumer : historical and conceptual insights on qualitative children's consumer research
Daniel Thomas Cook
| Year of publication: |
2009
|
|---|---|
| Authors: | Cook, Daniel Thomas |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 10.2009, 4, p. 269-282
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Kinder | Children | Marktforschung | Market research | Qualitative Methode | Qualitative method |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003933436