Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison
| Year of publication: |
2011
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|---|---|
| Authors: | Mehta, Ravi ; Hoegg, JoAndrea ; Chakravarti, Amitav |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 38.2011, 3, p. 535-555
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