KNOWLEDGE AS A DISTINCTIVE RESOURCE OF COMPETITIVE ADVANTAGE

The paper focuses on identifying factors that allow companies to gain competitive advantage in global competition, based on the sources of competitive advantage of nations. In the knowledge-based society, knowledge becomes a distinctive resource for any company that innovate in order to develop/strengthen some distinctive core-competencies against its competitors. However, there is a considerable amount of literature which unsatisfactory explains/clarifies the mechanism for processing various types of knowledge (explicit and tacit) and for innovating in order to maintain a certain competitive advantage in different markets.