Knowledge-based marketing : Fostering innovation through marketing knowledge co-creation
Florian Kohlbacher
| Year of publication: |
2013
|
|---|---|
| Authors: | Kohlbacher, Florian |
| Published in: |
Towards organizational knowledge : the pioneering work of Ikujiro Nonaka. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-1-137-02495-4. - 2013, p. 283-305
|
| Subject: | Innovation | Marketing | Wissen | Knowledge | Wissensmanagement | Knowledge management | Kundenintegration | Customer integration | Wissenstransfer | Knowledge transfer | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010221401