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Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty - Should you cultivate a reputation as a really tough bargainer? If you are a buyer, the answer is NO!
Banks, Darryl T., (2002)
Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge
Eisenstein, Eric M., (2006)
Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research
Hutchinson, J.Wesley, (2000)