Knowledge development in marketing : the MSI experience
Paul N. Bloom
| Year of publication: |
1987
|
|---|---|
| Authors: | Bloom, Paul N. |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Marktforschung | Market research | Marketing | USA | United States | Marketing Science Institute | Marketingforschung |
| Extent: | XVI, 238 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [211] - 227 Literaturverz. S. 211 - 227 |
| ISBN: | 0-669-12581-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013501934