Knowledge generation in marketing
Peter S. H. Leeflang; Alessandro M. Peluso
| Year of publication: |
2012
|
|---|---|
| Authors: | Leeflang, Peter ; Peluso, Alessandro M. |
| Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 149-170
|
| Subject: | Marketing | Wissensmanagement | Knowledge management | Meta-Analyse | Meta-analysis | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Werbung | Advertising | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621122