Knowledge, Information Mode, and the Attraction Effect
| Year of publication: |
1998
|
|---|---|
| Authors: | Sen, Sankar |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 25.1998, 1, p. 64-77
|