Knowledge management and data mining for marketing
| Year of publication: |
2001
|
|---|---|
| Authors: | Shaw, Michael J. ; Subramaniam, Chandrasekar ; Tan, Gek Woo ; Welge, Michael E. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 31.2001, 1, p. 127-138
|