Knowledge management for an effective sales and marketing function
Amit Karna; Ramendra Singh; Sanjay Verma
| Year of publication: |
2010
|
|---|---|
| Authors: | Karna, Amit ; Singh, Ramendra ; Verma, Sanjay |
| Published in: |
Knowledge management strategies for business development. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-348-7. - 2010, p. 324-337
|
| Subject: | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Verkaufspersonal | Salespeople |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003905715