Knowledge needs of firms : the know-x framework for marketing strategy
Sreedhar Madhavaram; Andrew C. Gross; Radha Appan
| Year of publication: |
2014
|
|---|---|
| Authors: | Madhavaram, Sreedhar ; Gross, Andrew C. ; Appan, Radha |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 4.2014, 3/4, p. 63-77
|
| Subject: | Organizational knowledge | Types of knowledge | Know-x framework | Knowledge needs of firms | Marketing strategy | Market orientation | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management | Wissen | Knowledge | Wissenstransfer | Knowledge transfer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467850