Knowledge process of rural handloom community enterprise : A narrative study of Sambalpuri Bastralaya in India

Purpose – Sambalpuri Bastralaya Handloom Co‐operative Society Limited (SBHCSL), or “Bastralaya”, is a rural community‐based cooperative enterprise in the Western province of state Odisha in India. Weaver‐members are self‐employed in a home‐based weaving system and use their tacit traditional knowledge and expertise. Undertaking a case study of this enterprise, the purpose of this paper is to explain traditional knowledge management process of the community. Design/methodology/approach – A total of 40 respondents from among enterprise employees, members of weaving and sales branches, members of government/ non‐government agencies were interviewed/ observed. A qualitative research method called “narrative enquiry” was used to restory and interpret respondents' data and stories gathered from the field study. Analysis of documents was also a method used. Findings – For management of knowledge processes, Bastralaya focuses on creating members' skills and knowledge, i.e. creation of contextual skills and knowledge, in addition to existing generic tacit knowledge; building members' competence and capturing new knowledge; crystallizing new knowledge for customer‐focused design and organizational learning; and finally, knowledge preservation and internalization. Community weavers inherit traditional weaving knowledge across generations and learn informally through interaction, observation, socialization, co‐operation and apprenticeships in the natural settings of the co‐operative enterprise system. Originality/value – In the light of knowledge management models, this paper explains the process of knowledge preservation and dissemination in rural weaving community enterprises and can also be used to understand rural micro enterprises.