Knowledge sharing and social technology acceptance model : promoting local events and festivals through Facebook
Woojin Lee and Cody Morris Paris
| Year of publication: |
2013
|
|---|---|
| Authors: | Lee, Woojin ; Paris, Cody Morris |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 18.2013, 4, p. 457-469
|
| Subject: | Consumer behavior | Event marketing | Knowledge-sharing factors | Social capital | Social media | Social Web | Social web | Wissenstransfer | Knowledge transfer | Sozialkapital | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Innovationsakzeptanz | Innovation adoption | Wissensmanagement | Knowledge management | Großveranstaltung | Big event |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010206943