Extent:
XVIII, 221 S. : graph. Darst.
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Dissertation u.a. Prüfungsschriften
Language: German
Thesis:
Zugl.: Bayreuth, Univ., Diss., 2012
ISBN: 978-3-8349-4213-5 ; 3-8349-4213-8
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10009600360